Airtel Pan-African youth tourney kicks off
The championship is the culmination of regional and national tournaments in 15 countries in the African continent. The tournament is part of the Airtel Rising Stars program, a soccer talent initiative that is focused on identifying and nurturing soccer talent from the grassroots onto a national stage. The tournament attracts approximately 18 000 youth teams and 324 000 youth players from 15 countries. The program has also broken new ground by introducing girls to a pan African tournament.
The Airtel Africa Championship was officially opened by Kenya's Prime Minister, The Rt.Hon. Raila Odinga accompanied by the tourney sponsors - Airtel Africa - led by Manoj Kohli the CEO (International)and joint MD of Bharti Airtel.
The championshipsalso unveils two specialised Airtel Rising Soccer Clinics run by soccer coaches from the Manchester United and Arsenal Soccer Schools. Present at the launch were officials from both clubs namely: Jonathan Rigby, marketing director, Manchester United and Angus Kinnear, marketing dfirector, Arsenal Football Club. The two clinics will be attended by two of the club's legends Peter Schmeichel and Ray Parlour.
For more, go to ars-ke.airtel-football.com
Related
#Loeries: How Noah’s Ark turned Airtel into Nigeria’s most loved brand 11 Oct 2024 #MWC2024: Cisco is using partnerships to build future proof networks 28 Feb 2024 Dentsu celebrates the appointment of Chishimba Musonda as managing director in Zambia 14 Dec 2023 The Kantar BrandZ Most Valuable Global Brands 2023 14 Jun 2023 From advertising blackmail to physical threats, Kenya's journalists are under attack - but they must also regain public trust 17 Apr 2023