InMobi, PERFORM announce mobile ad sales partnership

The exclusive partnership covers all African traffic to m.goal.com, the mobile version of the football website, which is owned and powered by digital sports media business, PERFORM.

InMobi will sell over half a billion mobile ad impressions this year from traffic to m.goal.com, with the finals of the 2012 African Cup of Nations in January and February boosting traffic from Africa as fans head to the mobile site for the latest news from the competition.

"As the world's largest football website with over 20 million unique users each month, we needed a mobile ad network with the necessary scale and reach to match the size and ambition of our operation," comments Daryn Wober, managing director of Global Business Development at PERFORM. "Furthermore we needed a partner who has experience working with the growing African mobile advertising industry as we continue to grow our business in the region."

"This is a significant new partnership for InMobi and for our customers," comments Isis Nyong'o, vice-president and managing director for Africa, InMobi. "Our extensive network, combined with this agreement with Goal.com, gives us unrivalled reach across the whole of the African continent to help us offer advertisers an opportunity to reach football fans in Africa who are increasingly adopting mobile, and Goal.com in particular, as a means of following their favourite sport. Partnering with such a high-profile premium site continues to reinforce InMobi's reputation amongst publishers as a truly global premium ad network, and we are looking forward to working with Goal.com to bring mobile ads to consumers across all of Africa."