A handbook for African mobile media and mobile business

The World Association of Newspapers and News Publishers (WAN-IFRA) and the African Media Initiative (AMI) have published Mobile Media Services At Sub-Saharan African Newspapers: A Guide To Implementing Mobile News And Mobile Business, aimed at helping African newspapers harness this important platform in the region.

The handbook includes case studies gathered through interviews with newspapers in Uganda, Kenya and South Africa, including the Observer and Daily Monitor in Uganda, the Standard and the Daily Nation in Kenya, and Grocott's Mail, the Mail & Guardian, the Sunday Times and the Sowetan in South Africa.

Mobile internet usage on the rise in Africa

"The mobile channel in Africa is of undisputable importance," said lead author Kristina Bürén, Research Director at WAN-IFRA.

"This is one of the regions where mobile usage and mobile internet usage is growing the fastest. As internet penetration is low here, mobile is, for many Africans, the only way to access news and information digitally," she said. "We hope this handbook will help African media get started with mobile publishing, both by inspiring and by giving practical tips to help media companies avoid some of the possible hurdles along the way."

Amadou Mahtar Ba, CEO of the African Media Initiative, said, "For news organisations operating in Africa to stay relevant and grow, I strongly believe they need to adapt to new technologies, mobile telephony in particular, given the phenomenal adoption and penetration of this technology across the continent. That's why AMI chose to partner with WAN-IFRA to publish and distribute this report as widely as possible among key media decision makers in Africa."

Expert advice

In addition to the accounts of successful mobile services, the handbook includes analysis and expert advice covering the key questions media houses should ask themselves when going into mobile. The handbook also provides detailed how-to guides for potential mobile services African media houses could offer.

"We are delighted that the African Media Initiative has joined the publication as a co-publisher and we hope now that the handbook can impart vital information for media houses across Sub-Saharan Africa, providing inspiration for newspapers to expand and sustain their publications in the increasingly digital future of the press," said Louise Hallman, who manages the Mobile News for Africa project for WAN-IFRA.

The handbook can be downloaded and a print edition will be published and distributed by AMI in September 2011.

Source: allAfrica.com