InMobi appoints Africa VP, MD

Nyong'o takes over from Stephen Newton who recently left the Company to pursue other opportunities. She was previously leading Google's business development initiatives in Africa, where she specialised in mobile partnerships and was responsible for the development of Google's Africa content strategy.

"Natural 'next step'" to join InMobi

Speaking on her appointment Nyong'o said, "A move to InMobi seemed a natural 'next step' for me. Firstly, because of the confidence I have in the organisation's leadership team and secondly for the opportunity to build a scalable mobile business in Africa. This continent has the fastest growing mobile phone market in the world. If you combine this with the fact that more Africans access the internet from mobiles than any other platform, it means the market for mobile advertising is set for strong levels of growth."

Nyong'o continued, "The availability of local content for use on mobile platforms is still a challenge, but I am confident that we, in the mobile advertising industry, can and will succeed in fostering a stronger content development focus on the continent."

Media and tech experience

Prior to her role at Google, Nyong'o gained media and tech experience while driving the launch of MTV Networks in Africa where she was responsible for commercial relationships including distribution and sales. She also developed the marketing strategy for Kenya's first online recruitment service, MyJobsEye and holds degrees from Stanford University and Harvard Business School.

Nyong'o has been named as one of the 'Top 40 Women under 40' in Kenya, where she will be based.