Research finds Nokia still dominates mobile in Africa

21 Oct 2010

India has sent a clear message that it is watching Africa closely, especially after the impressive US$10.7-billion move by Indian telecoms giant Bharti Airtel to take over Zain Africa's mobile operations in 15 countries. Speaking recently at Kenya's technology centre, iHub, Ankit Rawal, head of African advertising for mobile advertiser inMobi, spent some time explaining why Africa is at the centre of mobile's global growth, backing it up with solid research.

Ad impressions

From its July 2010 statistics, InMobi reveals that Africa has recorded over 2.8-billion mobile ad impressions, which is an 18.5% growth from just one month previously (June 2010). That's an amazing figure, and amazing growth, by anyone's standards. Only 16% of that inventory is on smartphones.

InMobi's largest African markets, in order, are: South Africa, Egypt, Kenya, Sudan, Libya and Nigeria. It's important to note that there is a big difference between these countries and some of the others that we saw stats for. For instance, Mozambique, Tanzania, Angola and Namibia record only between 20 to 40-million impressions per month. There is a wide gap between Africa's tech leaders and the rest of the continent.

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Source: Memeburn

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