MXit launches Africa's first mobile book
Mobile social networking company MXit, with 13 million subscribers worldwide, has introduced Africa's first Mobile Book (MBook), in a bid to promote literacy and reading among its majority youth audience.
As of today, MXit users will be able to download an entire book - “Emily and the Battle of the Veil” - on the network, at a cost of ZAR13.50.
Says Juan du Toit, international marketing manager for MXit: “This is a very exciting project for us because it allows us to add online reading to the already broad online social networking and chatting model that encompasses the MXit lifestyle offering. As MXit is so widely used by the youth as their preferred communication tool, we hope to encourage the youth to develop a love of reading. We will therefore look to provide our users with more titles in the future.”
