Nokia boosts video-based services
Video and audio streaming will, according to Bell Labs Consulting, account for 79% of increased data traffic by 2020*, and as mobile devices evolve, so will the consumer appetite for higher definition video. Operators today are challenged with ensuring they deliver the highest quality video experience, even at events or on occasions when data traffic is greatest.
Nokia is adopting a holistic approach to this challenge by allowing operators to plan for and manage network traffic growth, while offering in-demand video services today and into the future.
The new Nokia predictive optimisation service for video and high-bandwidth applications like mobile gaming, simulates the impact of changing network conditions on video delivery and the mobile viewing experience. This helps mobile operators prioritise investments to address expected network bottlenecks and demand in high-traffic hotspots such as large congregations of users at events, where Mobile Edge Computing can be used to enhance the subscriber experience.
Visitors to IBC 2016 will be able to see demonstrations of Nokia IP video solutions. A new suite of innovative IP video packages will allow fixed, mobile, cable and converged TV operators to rapidly and smoothly bridge to new generation platforms that allow them to deliver video services such as time-shift TV, live-pause, restart TV and more over any connected devices. These packages will also support a faster experience for subscribers accessing electronic program guides, video on demand catalogues and other video application menus as well as the video itself.
Virtual reality video
At IBC 2016, Nokia will demonstrate the future possibilities enabled by virtual reality video. Using the Nokia Ozo Virtual Reality camera and Mobile Edge Computing, Nokia will work with pan European operator, Tele2, to broadcast multiple live 360°, 3D video streams from the event to users with virtual reality headsets. This will enable the delivery of a differentiated experience to subscribers at stadiums and allow hotspots of people away from the event to become immersed in the action.
Paul Larbey, head of the IP Video business at Nokia, said: "Nokia can provide operators with the most complete approach to simplifying their complex video delivery needs and enhancing the subscriber viewing experience. We are the first to apply predictive analytics to network planning and optimisation for high bandwidth applications, allowing operators to uncover real insight into their network and benefit from cost and operational efficiencies now and in the future.
“Our IP Video solutions have already been proved in customer deployments across the globe; while the virtual reality demonstration will show how we are innovating to deliver the future human possibilities of the connected world."
Source: Africa Media Agency.
