TNS and Kantar Media announce mobile partnership with GeoPoll in Africa

Under the multi-year agreement, TNS and sister company, Kantar Media, will join forces with GeoPoll to deploy a new range of research products and services intended to deepen and improve market research in Africa, including:

1. Giving TNS access to GeoPoll's platform and user database: TNS will utilise GeoPoll's mobile surveying platform and user database to conduct mobile research projects for clients throughout Africa. In addition, GeoPoll will become the exclusive provider of mobile sample using their platform in key countries.

2. Collaboration on media measurement services: TNS and Kantar Media will work with GeoPoll to expand its Media Measurement Service in selected countries within sub-Saharan Africa, providing support in the areas of media planning software, sampling and weighting expertise.

3. Expanding Kantar Media's data products in Africa: TNS, Kantar Media and GeoPoll will jointly sell Kantar Media's Global TGI product in a number of markets, bringing regular consumer insights on a sector by sector basis.

Kim MacIlwaine, CEO, TNS Africa, Mediterranean & Middle East said: "Mobile is an increasingly important mode of communication for market researchers, and we're excited to collaborate with GeoPoll to expand our data product offerings in key African markets. We believe GeoPoll's robust mobile surveying technology combined with TNS and Kantar Media's expertise in market and media research will be beneficial to all of our clients working in Africa."

In the past two years GeoPoll has rapidly expanded its services in Africa, opening an office in Nairobi, Kenya, and increasing their presence in South Africa, Ghana and Nigeria. In June 2014, GeoPoll became the largest provider of overnight media ratings in Africa with the launch of its Media Measurement Service, currently running in Kenya, Ghana, Nigeria, Tanzania, Uganda, and Rwanda.

For Kantar Media, this development also represents the first step in developing a full portfolio of services across the region.

For more information visit www.geopoll.com