But last week's launch by Samsung Electronics of a range of new products - and the way they will be marketed - signalled a shift in thinking, says Goldstuck.
The company's annual Africa Forum, held this year in Antalya, Turkey, introduced the slogan "One Beat".
This, said SY Hong, president and CEO of Samsung Electronics Africa, embodied the spirit of overcoming challenges and moving towards a vision of togetherness across the continent.
Read the article At last, technology that specifically targets African needs...
