New Africa recruitment portal launched

Afrinection aims to be the go-to resource for African entrepreneurs, job seekers, and professionals to connect with prospective investors, employers, and other African professionals across the globe. The new online ecosystem also provides visibility for African-owned businesses to reach a global consumer base.

“The vision of Afrinection is to create a scalable, effective and lasting platform for establishing networking, investment opportunity and talent identification,” commented Founder Kifle. “This vision is in response to what we view as a massive gap in terms of a truly global platform that enables networking among African professionals, entrepreneurs and job seekers both in Africa and abroad. Afrinection serves as a unique means to bridge this gap.”

In addition to serving the above-noted groups through an organized forum that incorporates several UX best practices - everything from intuitive navigational structure and mobile-friendly design, to suitable font sizes and first-rate graphic design - Afrinection also functions as a go-to resource that:

• Generates worldwide branding visibility for African-owned businesses and ventures - from solopreneurs and small firms, to mid-market organisations and large enterprises.
• Enables both B2B and B2C advertisers to cost-effectively micro-target the African demographic. 
• Publishes timely thought leadership content on various employment, entrepreneurial and business perspectives, with titles such as, “An Introduction to Partnership Marketing” and “Living & Working Abroad”.
• Enables companies seeking to hire African talent to search for and directly engage with registered job seekers.
• Facilitates investment opportunity identification by enabling investors to contact registered entrepreneurs with industry-specific ventures that are relevant to investment portfolio targets.

Added Kifle: “For many years, professionals of African origin, along with businesses and investors that target the African demographic, have been unable to effectively connect because they were forced to use a disparate mix of platforms, websites and tools. Afrinection is a bold statement and an inspiring call to action… and a celebration of African innovation and entrepreneurship.”