Ford campaign drives through Africa

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The outdoor advertising campaign has been co-ordinated by INM Outdoor in Angola, Mozambique, Mauritius, Nigeria, Ghana and Kenya, and plans to expand into Senegal, Cote l'voire and DRC.

Whereas the South African automobile market is experiencing massive declines in sales figures, sales of both passenger and commercial vehicles are apparently buoyant beyond South African borders. This is believed to be due to African territories being relatively immune to the world economic crisis, largely owing to their limited integration in global financial and capital markets.