Why a streaming TV service should be Google's next African play
In this I take a more radical point of view than I did in my recent post about the Digital Dividend. This idea is borne of two recent experiences, one, some work I did recently looking at the migration process from analogue to digital broadcasting in Africa; and, two, my personal experience with Netflix.
Digital migration
Most of the industrialised world has made a transition from analogue to digital broadcasting of terrestrial television. The process in most African countries is much slower. Because digital broadcasting requires a fraction of the spectrum needed for analogue broadcasting, a transition to digital television broadcasting:
Of the above benefits, I question whether the first and second are relevant in Africa. There has always been plenty of space for television channels. The majority of African countries have four or fewer terrestrial broadcast channels. As for High Definition broadcasting, it is hard to make either the social or economic case for HD broadcasting.
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