CAF unveils TV figures for CAN
Confederation of African Football (CAF), yesterday, 23 May 2012, unveiled the TV figures of the Orange Africa Cup of Nations 2012 that was co-hosted in Gabon - Equatorial Guinea.
An estimated record of 6.6 billion cumulative TV viewers has followed the most prestigious African sport event with 87 072 hours of TV exposure, adding 59 965 hours of TV to the figure that was reached in Angola 2010.
"We are quite confident that we will break new records for the coming edition in South Africa next year" CAF marketing and TV director, Amr Shaheen said.
SPORTFIVE, international French based marketing company, is the exclusive agency appointed by CAF to commercialize the sports marketing rights of most of the African football events.
The Orange Africa Cup of Nations is Africa's premier national team football competition. The 32-match tournament is organised every even year in January/February.
Source: allAfrica
