CBeebies brings children's tales to the small screen
The films were commissioned an engaging addition to the 'Story Time' sections of the international CBeebies websites. In the readings, the CBeebies presenters give each story a local flavour to create a range of bespoke story time pieces for children around the world.
A total of 40 short illustrated films will be created from the eight fables. From Ladybird Books come Goldilocks and the Three Bears, The Magic Porridge Pot, Cinderella, The Three Billy Goats Gruff and The Elves and the Shoemaker, while Barefoot Books has provided Shopping With Dad, The Gigantic Turnip and Emily's Tiger.
Readings have been completed for Africa, Asia and Poland featuring Sid Sloane, Nisha Anil and Aneta Piotrowska respectively. Similar recordings are planned for Australia (fronted by Robbie Harding and Duncan Fellows) and Latin America (with Roser Cabañas). Aneta reads in Polish for local children while Roser would read in Spanish.
The deals with Barefoot Books and Ladybird Books were brokered by Simon Clarke, digital content and marketing manager at BBC Worldwide Channels.
Henrietta Hurford-Jones, director of CBeebies Investment at BBC Worldwide said of the development, "These stories are a lovely addition to the CBeebies' international portfolio. It's very important that children in all our markets can relate on a very personal level to what they see on screen and these stories bring them universally loved tales with the added familiarity of their local presenters. The films originally started life as a part of the CBeebies site and have developed into a rich, multimedia experience for preschoolers around the world."
The stories will launch on the television network from February 2012. Rollout has already begun on CBeebies' digital platforms, with films currently available on websites in South Africa, Asia and Poland.
For more, go to www.cbeebies.com/za