M-Net partners with Thema TV

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M-Net, the South African pay-television channel, has been sub-licensed the rights of its Africa Magic content to international distributor Thema TV in a partnership that will see a selection of Nollywood content translated into French, to be broadcast to the French-speaking regions of Africa.

Africa Magic, the entertainment channel dedicated to broadcasting African content including drama series, documentaries and soaps, airs a selection of Nollywood films, formally known as the Nigerian video feature film industry.

Mike Dearham, head of Sales & Library at M-Net says, "This deal marks an important milestone in M-Net's growth in the global television market and supports our dedication to the development of Africa's content industry. Nollywood is an African institution, which has showcased the continent's rich pool of talent and creativity since its creation in the 1960's. We look forward to working with Thema TV to present this content to new audiences, encouraging the expansion of the African production industry across the continent."

François Thiellet, CEO of Thema TV adds, "We are very happy to announce our strong partnership with M-Net, reinforcing our strategy for the growth of the African media industry. With this new agreement added to the already existing creation of a SVOD offer entitled Films d'Afrique, Thema TV is recognised as the provider of TV content for French-speaking Africans."