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    Endemol appoints creative head, commercial manager

    Helga Palmer has been appointed by Endemol South Africa as head of creative department while Lesetja Mogoba has been appointed as Endemol Worldwide Brands (EWB) commercial manager.

    Palmer will be responsible for all new creative development for the South African and sub-Saharan African market. This will include both Endemol international and third party formats.

    Says Palmer, "The challenge is to develop and acquire shows with all the makings of international formats but can still resonate with our local audiences. I look forward to this exciting opportunity to develop groundbreaking formats for our local broadcasters, with the potential of finding an international audience."

    Mogoba will be focusing on merchandising and licensing of consumer products, gaming and gambling (where South African law permits), live events as well as music publishing, mainly focusing on composition rights.

    Says Mogoba, "Endemol Worldwide Brands (EWB) and Endemol South Africa, have granted me a seat on their respective teams as EWB Commercial Manager to extend the range of Endemol International brands for the South Africa and Sub-Sahara region of Africa, with revenue optimisation and business relationship harnessing being the aim. I am pleased to be part of this team and look forward to realising the set objectives."

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