R&B artist Banky W is the first Nigerian artist booked to perform at this year's show, while South Africa's Teargas will be representing SA hip hop during their MAMA debut. Kenya's Daddy Owen will be the first gospel singer to perform, showcasing how the genre has made the crossover into the mainstream music consciousness. Congolese musician Fally Ipupa makes his second appearance at MAMA, after his collaboration with Mozambique's Lizha James and Uganda's Blu3 at MAMA 2009 in Kenya.
Commented Alex Okosi, SVP and MD, MTV Networks Africa, "Banky W, Teargas, Fally Ipupa and Daddy Owen are all thrilling performers that epitomise the awesome spirit and passion of contemporary African musicians. Their involvement in this year's awards is sure to guarantee that 2010 will be the most creatively inspiring and exciting MAMA event so far."
Commented Andre Beyers, chief marketing officer, Airtel Africa, "Music in all its genres or origins strikes a chord with our continent as it provides a platform to express ourselves at each turn in our daily lives. The choice of the performers at the 2010 edition shows an excellent choice of musicians with a wide appeal in the continent."
The MTV Africa Music Awards was created in 2008 to recognise and reward Africa's contemporary musicians.
The MTV Africa Music Awards 2010 is sponsored by Zain Africa (acquired by Bharti Airtel in 2010).
