Face of Africa 2009 search goes online

“Our audiences love the Face of Africa story,” says M-Net Africa Director Biola Adekanbi. “Kate, with her determination to succeed and her incredible will to follow her dream, embodies the spirit of Face of Africa. She is a true example of the appeal of the project, of its ability to change lives positively and this is what viewers are so enthusiastic about seeing. They want to see it all, the continental search, the transformations, the successes, the ultimate triumph. So M-Net has invested in a longer series, to let the Face of Africa story be told in its entirety, to let our audiences join the search and live the process.”

The prize for the new season is set at US$50,000 from M-Net plus a modeling contract with O Model Africa, which is headed by the first Face of Africa winner, Oluchi Onweagba.

Entrants can enter online at the Face of Africa website - www.mnetafrica.com/foa; they will be required to complete the entry form and provide photographs of themselves.

Entry is open to any woman who is a citizen of a sub-Saharan country and is between the ages of 17 and 24. The minimum height requirement is 1.72m, the maximum hip measurement is 96cm and entrants should not have an existing modeling contract. The deadline for online entries is 28 August 2009.

Thereafter an evaluation session will be held in 14 countries - Angola, Botswana, Ethiopia, Ghana, Kenya, Malawi, Mozambique, Namibia, Nigeria, South Africa, Tanzania, Uganda, Zambia and Zimbabwe - to evaluate online entrants. Late entrants will be considered for entry into the series, only if they have been unable to access the online entry process. In addition, any young woman considered as a finalist for Face of Africa, who is from a country which does not have a dedicated evaluation session, will be evaluated by Face of Africa representatives in their own country.

Thereafter the finalists selected to proceed in the competition will head to Model Boot Camp during which time the top 10 finalists will be chosen. They will then head into the M-Net Face of Africa 2009 finale in Nigeria.

For more information, go to www.mnetafrica.com/foa.