Africa 24: Putting African news in the global media

The event also united Africans from around the world. The African Diaspora, estimated at 200 million people worldwide, has shown a sustained interest in African affairs, but the image of Africa projected by Western media has been largely unflattering, often portraying the continent as an impoverished, war-stricken region. Africa 24 is about to change that.

During the launch, many expressed excitement for the opportunity ahead for African journalists to insert a more accurate image of their countries into the global media spotlight.

“Africa 24 is the only window into Africa. In the past, there was no way to be visible because there was a very marginal amount of time given to Africa,” said Serge Yanic Nana, CEO of BMCE Capital and financial consultant for Africa 24, to RAP 21 during the launch.

An array of shows, debates and newscasts broadcast by Africa 24 will offer a new comprehensive look at African life, culture, business and political affairs, all written and produced by African journalists.

The objectives are: Pan-African coverage, a positive and innovative message, quality information to change Africa's image, contribution to the continent's development, and giving Africans - 900 million in Africa, 13.5 million in the Caribbean, 10 million in Europe, 112 million in South America, and 40 million in North America - a worldwide voice.

The channel's structure is also unique. Africa 24 journalists benefit from 60% of the revenue generated by a story and they are also entitled to own the copyright of their original footage after it is aired. The station also focuses on training and will bring new resources to local African media.

Since last February, the channel has been available on IPTV, cable and satellite in Europe, the Middle East and US. Now, it is available on the Canal Satellite Overseas DTH platform across Africa. A lack of pan-African media has also created barriers between African countries. “For example, people in Cameroon will often times not know what is happening in Mozambique, or vice versa,” said Nana.

There has been an informational abyss throughout Africa, and beyond, there are scores of reports that misrepresent the continent or fail to show the nuances and culture of each country. Africa 24 is a first large-scale broadcast effort to change this.

Article published courtesy of RAP21