Latest trick from the channel's hat

One year since its entry to Kenya, GTV is still seducing viewers. The latest from its goodie bag is three channels dedicated exclusively to African-produced content, blockbuster international series and sitcoms, kids entertainment and educational/documentaries. They debut this month.

The new channels and old favourites are now available as part of three packages, starting at just KSh790 around (US$12.70). “G Home puts high-quality TV entertainment within reach of millions more households in Africa,” says Kabutha Nduati, GTV Kenya GM.

Attracting a critical mass of subscribers over the past nine months and a fresh injection of investment earlier this year has positioned the company to respond directly to customer demand for new channels and packages aimed at the broadest subscriber base.

The new package is its most significant development since beginning its pan-African rollout last year when it set out to revolutionise the pay TV marketplace by designing its service in line with the tastes and budgets of Africa's underserved emerging middle class.

Its packages now include: G Plus - 21 Sports Channel offered at KSh2,750/month, G Choice - 17 Channels of general family entertainment KSh1,390/month, G Prime, G Series that has several news and entertainment channels and G Home, which is nine channels offered at KSh790/month.

GTV is already available in Kenya, Uganda, Tanzania, Rwanda, Malawi, Mauritius, Botswana, Zambia, Namibia, Ethiopia, Sierra Leone, Ghana, Gambia, Mozambique and Zimbabwe and is currently proceeding with a phased rollout across sub-Saharan Africa.