Subscribe & Follow
Advertise your job vacancies
Zimbabweans still prefer radio for news - poll
A third of Zimbabweans still prefer to get their news from the radio, with only 10% checking social media for news every day, results of a new survey showed on Thursday.
©Andrey Tsidvintsev via 123RF
Thirty-three percent of Zimbabweans listen to the radio every day and a further 28% listen a few times a week, according to the findings of the survey, conducted by research group Afrobarometer in partnership with Zimbabwe's Mass Public Opinion Institute (MPOI).
Zimbabwe's airwaves have long been dominated by the state-owned Zimbabwe Broadcasting Corporation (ZBC), though two private stations launched in Harare in 2012 are increasingly popular. Both are linked to the ruling Zanu-PF party.
The authorities in March this year licensed eight more radio stations, but again, all have links to Zanu-PF.
Fifty-five percent of Zimbabweans never get their news from a newspaper, the poll shows. Seventy-five percent of them never check the internet for news.
The survey was conducted in November, when 2,400 adults were polled.
Figures from Zimbabwe's telecoms regulator show internet penetration in the southern African country is at least 47%.
Source: News24
Click here to read the report on News24.com.
Source: allAfrica
AllAfrica is a voice of, by and about Africa - aggregating, producing and distributing 2000 news and information items daily from over 130 African news organisations and our own reporters to an African and global public. We operate from Cape Town, Dakar, Lagos, Monrovia, Nairobi and Washington DC.
Go to: http://allafrica.com/Related
Agency Scope: Creative agencies contribute to clients' growth increases in 2023 10 Apr 2024 Survey finds half of South Africans prefer printed material, just under half prefer digital news 24 Aug 2023 BRC commissions television universe update and other research 15 Aug 2023 Agency Scope SA 2023-24 field work to begin 13 Jun 2023
