ADTA sponsors CNN's Icon

2 Aug 2010

The Abu Dhabi Tourism Authority (ADTA) has become the exclusive sponsor of CNN International's new monthly half-hour feature programme 'Icon', which launched late last month. The sponsorship agreement positions ADTA around CNN's interactive editorial commitment to the arts and culture and in front of CNN's audiences across Europe, the Middle East, Africa and Asia Pacific.

The campaign will also feature on www.CNN.com.

"This international multi-platform branding opportunity gives Abu Dhabi the chance to be across every CNN platform via a pioneering and aspirational programme," says Reme Al-Saiegh, sales director, CNN International.

Campaign launched alongside Icon

ADTA's 'Icon' campaign launched alongside the programme which began on Wednesday, 28 July 2010 and includes exclusive sponsorship of the monthly feature show including opening and closing billboards as well as break bumpers around each airing plus seven repeats per month.

In addition, ADTA branding appears around show vignettes and online through banners on the show page at www.cnn.com/icon, ADTA will also benefit from the Ad Feature Page, the latest advertiser facing opportunity to feature in the CNN sales suite of promotional platforms. CNN.com will host a dedicated sponsor page, with content and branding driven by ADTA.

Includes digital, print campaign

The sponsorship includes a series of ADTA advertisements in CNN Traveller magazine, CNN's monthly magazine for the business travellers.

Extended digital engagement is also being developed as part of the commercial alliance. All digital materials under the sponsorship are produced by CNN's ad sales' dedicated in house production unit, Turner Commercial Productions.