Based on a study done by eMarketer, email was the number one preferred way for people to share content online. The survey showed that 86% of internet users used email as a regular way of sharing. Which is why we believe that there are a number of reasons why email marketing is still just as popular as ever!
A study by Epsilon and ROI Research also found that 84% of recipients liked receiving email from companies with whom they've subscribed to their e-newsletters.
If anything, email is re-inventing itself as the killer app in the emerging 3.0 world of multi-platform digital communication. Though some tech gurus and analysts have declared email dead, many communicators say it will remain essential, even as social media grows. Further reading at Survey: Email still outpaces social media.