Creating a mobile marketing competition

The following steps should be followed to avoid hassles:

Straight away, you need to plan what the intricacies of the competition will involve. What does this mean? You will need to readily define your goals and ask yourself questions such as, 'Why is my company running this particular competition? Is it our goal to build a massive database, or to push sales?' Some competitions need to pass through various legislations and acceptance processes, so work these into your goals when planning the competition.

A mobile marketing campaign is flexible enough to allow for almost any sort of give-away, but one of the major factors which determines the success of a campaign is of course, the promotion and subsequent advertising of the competition. Budget needs to be set aside for this because your campaign may be more exciting then free hamburgers at a fat camp, but without advertising no-one will ever know about it.

You need to keep people's interest high, and keeping them involved is the way to do this. Basically, you need to build relationships between the customer and the brand and continue to push value into their lives. Then, you need to see what your competitors are up to.

Keeping them in your crosshairs ensures that you push the right competition before they do. Also, you will be able to change your campaign slightly in order to match or beat the competition. Fight hard against your rivals!

Then, the planning stage begins. What is the overall aim of your competition? Who are the people you are targeting? How old are they, where do they live and so on. If you can answer these questions then you are well on your way when it comes to planning the actual content and prizes of the campaign.

Figuring out entry methods is another hurdle to cross. SMS is the most popular by far, but social networks are also a fun and free way for users to interact with your site and gain valuable information at the same time.

This ties into where you will promote your campaign, and how you will accomplish it. Is radio the best medium? What about television? If the budget allows, the world can be your oyster. You will also need to communicate the rules and regulations of the competition on your advertising copy. Enjoy your competition and learn from your mistakes to create an engaging, intense campaign.