DB Schenker connects Sub-Saharan Africa to the world
DB Schenker recently appointed PocketMedia Solutions via its agency, Terranova MDE, to produce a new mailer style Z-card to reach its consumers in Sub-Saharan Africa.
The booklet contains a foam circle on the inside of the front cover to hold a mini CD which contains PDF files of some of its key marketing literature.
According to PocketMedia Solutions, this is another first marketing application of its kind in Africa. The print on the CD matches up to the print on the inside cover of the Z-card, creating synergy between the two mediums.
While the front inner of card contains the company's owned offices, partners and appointee locations throughout the Sub-Saharan Africa, it also provides a map of the region and explains how it links Sub-Saharan business to the rest of the world.
The back inner of the card informs consumers that DB Schenker 'speaks your language, wherever you are', and advises consumers located in various countries which office to call for assistance and services.
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