Digital marketing: next steps for startups

12 Jul 2011

Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well-known and self-sustaining concern.

In a previous article, on digital marketing and what startups need to get right from the start, I mentioned that building a new business is like caring for a baby. Now it's time to teach your baby to walk!

Once you have completed the initial steps in marketing your business online, it is time to get serious about the next two steps and make sure that your business has legs. The initial steps are:

Website
Search Engine Optimisation (SEO)
Pay Per Click Marketing (PPC)

This is not to say that the first steps are complete and you can forget about them and move on; but rather that you should now build on to your existing marketing arsenal.

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Source: Memeburn

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