MMA appoints 2011 EMEA board members

The voting precedes the election of regional executive committee members, who will also make up the global board.

The MMA also announced the new representatives of its other three regional boards in North America, Asia Pacific and Latin America. The MMA regional and global board members will collaborate with MMA staff to oversee and guide the Mobile Marketing Association and its industry initiatives.

Pushing marketing boundaries

"The MMA board consists of industry leaders that are elected based on their involvement, expertise and overall commitment to the organisation and the members we serve," said Greg Stuart, CEO of the MMA. "I'd like to thank the 2010 board for their hard work, dedication and efforts that they have put into the MMA during this transition year. We've achieved a lot, and still have a lot of work to do as mobile continues to push the marketing boundaries, bringing to market a new wealth of campaigns. I'm confident that this year's board will continue the efforts to ensure we further grow a sustainable marketplace worldwide."

New appointments - MMA 2011 Board of Directors EMEA:

• Hinde Pagani, senior mobile marketing manager, The Coca-Cola Company
  
• Christopher Billich, head of mobile advertising, Deutsche Telekom AG
  
• Nick Wiggin, head of advertising strategy and partnerships, Ericsson
  
• Arda Kertmeliouglu, co-founder/CMO, Mobilera BV
  
• Salvador Carrillo, CEO, Mobile Dreams Factory
  
• Ludovic Levy, mobile advertising director, Orange
  
• Alexandra Deutsch, chief project officer, Out There Media
  
• Tanya Field, director - Mobile Data Group, Telefonica SA
  
• Clare Grant, CMO, Volantis
  
• Ed Laws, director, Mobile, EMEA, Yahoo!

Emeritus, sustaining and honorary directors, EMEA:

• Thomas Labarthe, VP advertising solutions EMEA, Alcatel-Lucent
  
• Philippe Huysmans, director, EMEA Product Management, Microsoft
  
• Hervé Le Jouan, chairman MMA EMEA (Chair Emeritus)
  
• Benoit Corbin, president, MMA France
  
• Mark Waechter, chairman, MMA Germany
  
• Juan Antonio Muñoz-Gallego, president, MMA Spain
  
• Melis Turkmen Ertem, Mobile Marketing and Advertising unit head, Turkcell
  
• Jonathan Kelly, head of mobile advertising, Vodafone Group

"The new EMEA board represents a group of companies whose collective efforts will make a fundamental difference to mobile marketing and serve to grow the market substantially. I am looking forward to working with them all to bring about the necessary progress and change for the industry," said Paul Berney, CMO and MD EMEA. "My thanks also go to the outgoing 2009-2010 board for all their work."

The executive committee in each region and the global board will also be finalised in the coming weeks and announced at the Mobile Marketing Association Forum Los Angeles. The newly elected boards will seat beginning 1 January 2011.