How to create a marketing campaign using YouTube
With a global audience now exceeding 400 million people and a massive diversity of available content, it's important for marketers to know how to place ads on videos which are relevant to your brand.
Google recently released a Beta version of their Video Targeting Tool which makes integration with Google Adwords easier for analysis and reporting - much like how keyword campaigns are managed.
Let's go through how it works step by step.
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