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Marketing News Africa

Etihad chief commercial officer wins sales, marketing award

Etihad Airways' chief commercial officer, Peter Baumgartner, was voted Sales and Marketing Manager of the Year at the 2009 Aviation Business Awards. Baumgartner was recognised for his role in helping to build Etihad's world class global brand and for his focus on product and service offerings.

Peter Baumgartner said: “I am thrilled to receive this great honour at the 2009 Aviation Business Awards and for Etihad to be recognised in this way.

“As a relatively young airline, we have a unique opportunity to create and implement a leading brand from scratch. Our company's sales and marketing strategies are focused on challenging accepted industry standards at a time when the window of opportunity remains open.

“Quality product and customer service excellence is undoubtedly an area where an airline can stand out from the crowd. We are committed to ensuring Etihad remains the number one choice of air travellers and that our reputation for quality and respect is closely aligned to everything we offer.”

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