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    Initiative launched to support education in developing world

    Madonna, earlier this week, joined the Earth Institute, Ericsson and Millennium Promise to announce a new global education initiative aimed at supporting access to primary and secondary education for children worldwide, with an emphasis on girls' secondary schooling.

    The initiative - Connect To Learn - plans to provide secondary school scholarships, with a special focus on girls, and implement information and communications technology (ICT) in schools to enhance the overall quality and availability of education.

    Initial launch in Africa

    Initial scholarship disbursement for secondary students and ICT implementation for schools through the Connect To Learn initiative will leverage the infrastructure of the Millennium Villages, which reach half a million people across 10 countries in sub-Saharan Africa. After the initial launch in Africa, the alliance will work to support education and scholarship campaigns in other developing countries and to establish partnerships in support of the cause globally.

    Commented Madonna; "It's time for a change. There are millions of kids around the world not in school so we're inviting everyone to join us in hooking kids up with access to a basic education through scholarships, and the opportunities that come with access to technology and the world's information."

    Create awareness, raise funds

    The Connect To Learn initiative aims to increase awareness and raise funds through online giving, corporate partnerships and foundation investments. These funds will provide secondary school scholarships and will also expand a program of school-to-school partnerships, connecting students through the internet with counterparts in classrooms around the world.

    "We are embarking on this initiative because there is nothing more important than assuring that today's young people have the education and skills to be productive global citizens in the 21st century," said Jeffrey Sachs, director of the Earth Institute, Columbia University, president of Millennium Promise, and special advisor to United Nations secretary-general Ban Ki-moon. "We live in an information age, and education is the key to prosperity, health, and even survival. Too many children are forced out of school at an early age, because of lack of financial means or the lack of adequate facilities to learn at the school. This is especially true of young girls, who continue to face special barriers in many societies to continuing their education. Today we have the means to ensure that every young person is able to thrive at school and to connect to the world of knowledge through the internet, thereby creating a worldwide community of knowledge and mutual understanding in our interconnected age," said Sachs.

    "Connect To Learn is committed to ensure that all young people - boys and girls - can complete a secondary education, knowing that this is the path to ending poverty, ensuring prosperity, and creating a more peaceful and sustainable planet."

    Using broadband

    Commented Hans Vestberg, president and CEO of Ericsson; "Broadband is now vital everywhere in the world and can enable a high quality 21st century education, even at the primary and secondary level. Students all over the world have the possibility to share ideas and learn from each other. It's time for the classroom to go global and go mobile, since mobile networks have started to surpass fixed in many parts of the
    world - in discussion, social networking, and curriculum design and implementation - with the latest communication technology and our global scale, Ericsson is uniquely suited to shaping this new world for future generations."

    "The global education challenge needs a partnership strategy that draws on the best insights of business, government, technology, academia, and community leadership. A special emphasis on the unique benefits and needs of girls' education can promote society-wide breakthroughs in health, gender equality, and economic development around the developing world," said John McArthur, CEO of Millennium Promise.

    Ericsson is also providing the mobile platform via its eStore solution, which extends the awareness of the campaign to all internet-enabled mobile users globally.

    To donate or learn more, go to www.connecttolearn.org.

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