Southern Sun hosts lingerie show

4 Jan 2010

The Southern Sun Lingerie Show, hosted during Audi African Fashion Week, will take place on Thursday, 21 January 2010 at the Sandton Convention Centre, Johannesburg, South Africa. The event will showcase the creations of one of South African swimwear and lingerie designer, Dax Martin.

Martin produces lingerie pieces that aim to enhance femininity and beautify the art of repose. The show will feature a range of sleepwear and lingerie for both him and her in shades of black and encompassing various textures. Having partnered with Southern Sun on two previous occasions to present his swimwear, Martin believes the two brands complement each other.

“Once again Southern Sun's participation in African Fashion Week will support local fashion in particular, as well as broader development and economic growth. Often seemingly disparate industries are interconnected - and activities such as Fashion Week constitute an important springboard for awareness, opportunity and investment,” says Graham Wood, managing director, Southern Sun.

Described as a facilitator for the development of South Africa's [and Africa's] fashion industry, Dr Precious Moloi-Matsepe chairperson for African Fashion International has endorsed Southern Sun's involvement.