Alliance to promote financial inclusion in Africa

The expo is the leading continental event focused on mobile financial services. AMA will engage the main print, broadcast and online media of the continent, key stakeholders through the global aggregators and its strategic partners AllAfrica.com and Africa.com.

"For a few years now, we have worked closely with the champions of financial inclusion on the continent from the Better than Cash Alliance to MasterCard and Barclays Africa. This partnership with will strengthen our goal to push financial inclusion as the centre of economic empowerment," said Eloïne Barry, CEO of AMA.

The MobileMoney Expo addresses the emerging digital financial ecosystem in Africa covering regulation, technology and innovation from the supply and demand sides of the value chain, covering key actors within the African continent.

"AMA has been pivotal in shaping the Pan African news agenda through its innovative and flawless approach to content dissemination. This alliance will help us push our content outside our own platform, to the audience that matters," said Emmanuel Okoegwale, Principal associate, MobileMoney Africa.

According to the African Development Bank, less than one out of four adults in Africa has access to an account at a formal financial institution. Broadening access to financial services will mobilise greater household savings, marshal capital for investment, expand the class of entrepreneurs, and enable more people to invest in their futures and the future of their families. Financial inclusion is therefore critical to ensuring that the African economic growth is equitable and sustained.