YouTube appoints Alex Okosi as MD of emerging markets: EMEA
Okosi will be responsible for running YouTube’s business and partnership teams across emerging markets in EMEA including Russia, the Middle East, North and sub-Saharan Africa. He will report to the head of YouTube EMEA, Cécile Frot-Coutaz. Based in the London office, Okosi will start in April 2020.
Okosi says of his new appointment, “YouTube is a game-changing platform that plays an increasingly important role in our lives today through the dynamic content and innovation that it delivers. I am very excited to be joining Cecile’s leadership team to continue empowering creators and elevating value for viewers and partners across the region."
Commenting on the hire, Frot-Coutaz, head of YouTube EMEA, says, “I look forward to welcoming Alex to our YouTube EMEA leadership team. He brings a wealth of experience in the content industries and has a track record for building businesses and audiences in established and new markets. Alex will be leading our existing teams in Russia, sub-Saharan Africa, Turkey, the Middle East and North Africa to drive further expansion in these key markets.”
