African Tourism Board, ATA join forces to support the World to Africa Tourism Conference

©Alberto Loyo via 123RF

The site is a former prison and military fort that bears testament to South Africa’s turbulent past and, today, is home to the country’s Constitutional Court, which endorses the rights of all citizens.

The conference will focus on innovative business models, best practices, creative industries, and strategic partnerships growing in the tourism sector; bringing together government leaders, international investors, industry stakeholders, and travel professionals from across the globe to discuss how tourism can be utilised as a platform for resiliency, an engine for economic growth, and job creation.

Conference features include capacity building sessions for SMEs and a pop-up marketplace showcasing African designers from across the continent.

ATA urges all stakeholders to join. ATA’s message comprises:

• Meeting key stakeholders from the travel and tourism industry

• Brand marketing and generating new business leads

• Discovering innovative models to transform African tourism

• African destinations and growing travel services and packages

• Exploring opportunities for investment along the tourism and hospitality value chain

• Taking part in discussions focused on Africa’s tourism market development

• Engaging with government leaders and initiating public-private community partnership discussions

South Africa and U.S. based African Tourism Board president Alain St. Ange from Seychelles will be delivering the keynote speech.

African Tourism Board chairman Juergen Steinmetz adds: "We’re humbled Naledi Khabo, The Africa Tourism Association (ATA) executive director invited the African Tourism Board to be part of this important event for Africa.

"We are pleased to work with ATA as a partner and also encourage our members and supporters to join in and make Africa one tourist destination."