SA continues to be a destination of choice for tourists in Africa
Africa continues to be the biggest contributor of tourist’s arrivals with a noticeable increase of 39.2% increase in the number of Angolans visiting South Africa during the month of May 2018 compared to the same period last year.
This increase can be attributed to the visa waiver which came into effect in mid-December 2017. A combination of concerted marketing efforts and investments including deal-driven campaigns, outdoor campaigns, South Africa’s diverse tourism offering and experiences as well as big events contributed to growth in tourist’s numbers coming from other African countries with Zimbabwe growing by 5.8%, Mozambique by 3.6%, Malawi by 1,573 (12.2%) to 14,477 and the Democratic Republic of Congo by just over 35%.
South African Tourism CEO, Sisa Ntshona, welcomed the overall growth in tourist numbers coming from the rest of the African continent. "We are so pleased to see the growth in the number of visitors coming from the various countries of our continent. These are however more than just numbers. These represent the results of the all-important partnership that we have in-market. Through these partnerships and various other marketing efforts, we have extended an invitation and we stand ready to welcome even more tourists from the rest of the African continent."
SA tourist numbers
Ntshona also noted the 3,7 % decline in the number of overseas tourists. While the overall number of people travelling to South Africa from Europe declined by 2.3 %, the number of French tourists coming to South Africa grew by 6% and the Russian Federation grew by a staggering 60%, also due to the result of a visa waiver. Asia experienced a 5.1% decline and the number of tourists coming to South African from the Middle East declined by 11 %. America saw a growth driven by the South American markets, while Argentina grew by a 30%, Brazil by 5% and Chile by almost 7%.
"We have seen the positive effects of the removal of barriers on the tourism industry. We are therefore excited by the possibilities that lie ahead with government’s reaffirmed commitment to bolstering tourism through destination marketing and reducing regulatory barriers, as articulated in President Cyril Ramaphosa’s State of the Nation address," added Ntshona.
