Your online reputation is worth gold...
Many assume that ORM should only be used to monitor any negative comments and feedback to anything related to your business, but it's also a gold mine to find opportunities and ways to increase your positive reputation on the web. If you have a process in place to effectively monitor the online conversation happening about your brand, you will better understand how people feel about you, better respond to criticism and complaints, and find ways to increase your reputation online.
How do you start with this process? It's easy.
This is still one of the best and easiest ways to start with any online reputation management campaign. Search on Google (local and international) for your company name, products, services, and anything your business relates to. Monitoring the results for the keywords you used is a big part in finding out where people are complaining and praising your company online.
...Review channels
When brands have no online presence at all and they are listed on review sites such as Hello Peter with a couple of negative comments, these negative comments will often be displayed on Google's first page when searching for the company name.
...Social media channels
Google may not display what is being said about your business on various social media channels like Google+, Twitter and Facebook. Search these channels for any mentions about your brand and find out what is currently being said by your fans and followers related to your brand. Angry customers might not take the effort to write a full review on a review channel as explained above, but will vent their anger on their favorite social media channel.
...Blogging
There are many bloggers online that can give you a very good sense of your current reputation. They are very influential online and people in the market for your services and products are going to find their blog posts and might even comment on them, giving you a very good look at what your reputation looks like. Search the blogosphere for any mentions about your company and comment on those posts.
Read the full story on www.memeburn.com.
Source: Memeburn
Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.
Go to: http://www.memeburn.com
About Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist and growth hacker. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communications channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results.
