MTV Base reaches digital milestone

26 Mar 2013

Pan-African music television channel MTV Base, aired on DStv Channel 322, has underlined its dominance in the digital space by notching up a landmark 1 000 000 fans on its Facebook page.

As of 22 March 2013, MTV Base's Facebook page can now be called the biggest music community on Facebook in Africa.

With a weekly reach of between 250 000 to 300 000 people, the MTV Base Facebook page is gaining an average of 500 new Likes or Fans every day as a result of its mix of entertainment news, interactivity, aspirational imagery and programme content.

Commented Alex Okosi, senior vice president and managing director at Viacom International Media Networks (VIMN) Africa, "It is gratifying to see the positive results of the investment we have made in ensuring that young music lovers can explore and exploit multiple media platforms to connect with the MTV Base brand and interact with the content they love."

To connect with MTV Base on Facebook, go to www.facebook.com/MTVBaseVerified and follow MTV Base on Twitter @MTVBaseAfrica.

For more, go to www.mtvbase.com