African Media Agency enters partnership with AllAfrica

Eloïne Barry, AMA CEO

This alliance allows AMA to broaden the distribution of African content to the large and growing audience AllAfrica serves around the world. With global reach and high search engine optimisation for all things Africa, AllAfrica provides a key competitive edge to companies and institutions that disseminate their messaging through the site, using AMA's services.

The agreement, which was witnessed by AMA CEO Eloine Barry and AllAfrica CEO Reed Kramer, stipulates that AMA will use AllAfrica's platforms to disseminate corporate news material. Specifically, this material will be displayed on the 24/7 AllAfrica News Wire and the AllAfrica website, which is relied upon by decision makers and 'influencers' across Africa and throughout the world.

AMA becomes the first Pan African media agency to tap into AllAfrica's wide reach. In addition to the web and social media, AllAfrica disseminates news to major institutional, corporate, and financial clients through Bloomberg, Factiva (Dow Jones), LexisNexis, Comtex News Network, Newsedge, ProQuest and L'Européenne de Données.

AMA has been on the forefront of championing Pan Africa's news agenda. Earlier this year, AMA entered into a historic partnership with Aljazeera, a leading global news channel, as the sole African news wire distributing Aljazeera's African content.