M-Net secures in-flight entertainment sales
M-Net, the multi-channel Pan-African content provider, has secured a raft of in-flight entertainment sales. Through the aid of AMP International, IFE Alliance and IFE Services, the content provider has sold a variety of its popular TV properties and films to well-recognised airlines.
M-Net has licensed two films to United Airlines via AMP International. The controversial drama Power of Judgment and End of a Princess, a tale of a family in conflict and heartbreak.
European airline, Lufthansa has acquired a package of African films through the IFE Alliance. The films include award-winning drama Voyage A Ouaga, which follows the story of Lionel, an unemployed Frenchman as he transports a vehicle from France to Benin.
Brussels Airlines has licensed Senegalese film Ramata also through the IFE Alliance. Based on the novel by Abasse Ndione, the film tells the story of Ramata, a married woman who defies the honour and reputation of her family when she falls in love with a young criminal 25-years her junior.
South African Airways (SAA) has picked up award-winning telenova drama series The Wild, which tells the story of three families from different cultural and racial backgrounds, whose lives intersect to provide an explosive African narrative. SAA has also signed a new contract for hit entertainment show All Access through IFE Services.
Mandy Roger, head of Sales, Acquisition and Business Development at M-Net said, "It is fantastic to kick-start this year's APEX Expo with these sales. This marks an exciting start for M-Net at the market, especially as first time exhibitors. The in-flight entertainment sector is an important market for us as a platform to showcase high-quality African content to the world. These sales are a testament to the work of the African production industry and are evidence of the growing appetite for African content with international audiences."
