Exset chooses the African Press Organisation
The African Press Organisation (APO), a press release wire in Africa, have announced the agreement with Exset, pioneers of TV ecosystems for emerging markets, to distribute all press releases issued by Exset.
APO is Orange, Airtel and Movitel (Viettel) exclusive supplier for press release wire distribution in Africa, and also works with Samsung, Ericsson, SkyVision, Millicom (Tigo), Comviva, Tech Mahindra, Eaton, PR agencies Weber Shandwick, Hill & Knowlton, Africapractice, to name a few.
As of yesterday, 16 October 2012, APO will also be responsible for the distribution of all press releases issued by Exset.
Exset press releases will be distributed via Africa Wire, the service for press release wire distribution in Africa, reaching over 25 000 media contacts, bloggers, social networks, and redistributing content to over 50 African websites.
"This new contract demonstrates APO ability to not only distribute content to general news media but also to industry-specific publications in Africa. By using Africa Wire, Exset will guarantee a reach to a wider audience, from mainstream media to trade publications and bloggers, and ensure that their messages are being delivered in real-time to the most comprehensive base of media contacts in Africa, as well as international journalists reporting on Africa", said Eloïne Barry, APO executive director.
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