APO, AfDB partner to promote AfDB annual meetings

20 Apr 2012

The African Press Organisation (APO) yesterday, 19 April 2012, announced a new contract with the African Development Bank (AfDB) under which APO will provide media relations services to promote the AfDB Annual Meetings to be held in Arusha, Tanzania, from 28 May to 1 June 2012.

For the second year in a row APO will promote the AfDB Annual Meetings in and outside of Africa, by providing a range of media relations activities, including press release wire distribution through Africa Wire and op-ed placements.

Reaching over 25 000 media contacts, bloggers, social networks, and redistributing content to over 50 African websites, Africa Wire guarantees the most extensive reach to Africa helping communication agencies, companies, institutions and organisations engage with their audience in all parts of the continent.

"We are thrilled to be chosen for the second year in a row by Africa's premier development finance institution. This second commitment to APO demonstrates our ability to provide second to none media relations services in Africa. It is an honour to be part of promoting the AfDB most important event", said APO executive director, Eloïne Barry.