Build your online community at IABC African Conference

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman

The 2011 IABC Africa Conference, with the theme 'Building online communities: Lessons from a 60s rock 'n' roll band' is set to take place from 12 - 14 October at the The Carousel Casino and Entertainment World, north of Pretoria, South Africa.

Among the speakers are Louis Janse van Rensburg from World Wide Creative who will shares examples and advice for building effective online communities in the business environment.

Topics on the agenda will include:

Global trends in social and mobile media
Legal considerations for online communication
Building online communities
Beyond the click rate - measuring true return on investment
The evolution of communication in the past decade
Creating the ultimate online PR campaign

Attendees can expect a case study by Africa Gold Quill winner, Nigeria LNG; a panel debate titled 'What would a "revolution" be without at least one great battle?' where the pros, cons and changing roles of old vs new media in the corporate communication field will be debated.

For the full programme and to catch the early bird special, go to www.iabc.co.za/africa-conference/conference-2011.html