2010 IPRA Golden World Awards winners announced

In addition to the category winners, special awards were made by the United Nations to the Kenya National Bureau of Statistics for the 2009 Kenya National Population and Housing Census campaign - 'Nipo Natambulika, Count me In!', as well as the grand prize for overall winner of the IPRA Golden World Awards which went to Tourism Queensland, Australia, for 'The best job in the world'.

"The dynamics of public relations has this year again been demonstrated as a management resource to improve the performance of business as well as public institutions or NGOs in very different contexts", said jury chair Jean´Pierre Beaudoin, IPRA council member for France.

Full list of winners:

• Genomatica & Edelman, USA for Genomatica: Sugar into spandex, through sustainable chemistry - Business-to-business
  
• PHOENIX & The Practice, Romania for Optimism in times of crisis - Consumer PR for an existing product
  
• Liberty Direct Poland, Poland for Beating the storm - Liberty Direct leads market breakthrough - Consumer PR for an existing service
  
• Novartis Korea & Macoll Communication Consulting, Republic of Korea for Transplantation TREE of LIFE Campaign - Corporate responsibility
  
• Hokkaido Rice Promotion Committee & Dentsu Public Relations Inc., Japan for Upgrading Hokkaido Rice to 'First Class' - Communication Research
  
• Nord Stream AG, Switzerland for Nord Stream Pipeline: Community Relations in Nine Countries - Community Relations
  
• SCA Libresse & Prime PR, Sweden for Make Your Voice Heard - Digital Media Relations
  
• Maccabi Health Services, Israel for Environmentally-responsible medication disposal - Environmental
  
• Microsoft Xbox 360 & Edelman, USA for Xbox 360 at E3 2009 - Event management
  
• The Ministry of Health and Social Development of Russia, the Federal Medical Biological Agency & SPN Ogilvy, Russia for More Donors - More Life: Building the Social Institution of Blood Donation in Russia - Healthcare
  
• Tourism Queensland, Australia for The Best Job in the World - International PR Campaign
  
• Gillette (Procter & Gamble) & Corporate Voice|Weber Shandwick, India for Shave India Movement - Launch of a new product
  
• TURKCELL, Turkey for 'TALK OF THE TOWN': Turkcell 3G Launch Media Relations - Launch of a new service
  
• Brazilian Secretariat of Social Communication of the Presidency of Brazil & Fleishman-Hillard and CDN, Brazil for Green Diplomacy: Brazil's Success Bridging Developed & Developing Countries at COP15 - Media Relations
  
• Parkinson's UK & Grayling UK, UK for Parkinson's UK Brain Donor Appeal - NGO Campaign
  
• National Dairy Council & Edelman,USA for Fuel Up to Play 60 - NGO Campaign
  
• Petrobras (Petroleo Brasileiro S.A), Brazil for Facts & Data: pioneering the use of a corporate blog as a tool for strategic communication and transparency during a crisis - Online Crisis Communications
  
• The Association of Employers and Employees of Bookmaking Companies & GENESIS PR, Poland for Change of the taxation rate in the new gambling act of bookmaker companies legally operating in Poland - Public affairs
  
• Kenya National Bureau of Statistics & Apex Communications Ltd, Kenya for 2009 Kenya National Population and Housing Census Campaign - Nipo Natambulika, Count me In! - Public Sector
  
• Deutsche Post DHL & beckmann´s communications, Worldwide for Delphi Study - "Delivering Tomorrow - Customer Needs in 2020 and Beyond" - Publications
  
• BCR & Rogalski Grigoriu Public Relations, Romania for Money School - Social Media for PR
  
• Nord Stream AG, Europe for The Baltic Youth Philharmonic - Sponsorship
  
• Acer Indonesia & IndoPacific Edelman, Indonesia for Acer Indonesia Q4 2009 Campaign: Invasion of Technology - Technology
  
• Hotels.com & Seventy Seven PR, UK for 2009 Hotels.com Hotels Price Index - Travel and Tourism
  
• Kenya National Bureau of Statistics & Apex Communications for 2009 Kenya National Population and Housing Census Campaign - Nipo Natambulika, Count me In! - United Nations Award
  
• Tourism Queensland, Australia for The Best Job in the World - Grand Prize Award for Excellence in Public Relations

The 2010 IPRA Golden World Awards was held on 5 November 2010.