New account for Lesley Simpson Communications
South African-based Lesley Simpson Communications (LSC) has been appointed by Kenya Airways to manage its PR during 2010. Two campaigns will be running simultaneously during the period, including outbound and inbound operations.
Kenya Airways is the state and flag carrier for the republic of Kenya. It currently consists of 26 aircraft and flies to over 40 destinations in Africa, Europe, Middle East and Far East. Recently it scooped awards at the Africa Investor (Ai) Tourism Investor Awards and was awarded the Business Airline of the Year.
LSC will be responsible for managing the expectations of Kenya Airways during the soccer world cup as well as positioning it as the airline of choice within the local market. LSC is a boutique PR agency with 20 years experience in the travel and tourism sector.
“LSC is thrilled at the appointment and looks forward to this exciting challenge and forming a strong working relationship with the airline,” says managing director, Lesley Simpson.
