africapractice to manage Google PR in Africa

Google currently plays a role in the ICT sector in Africa; working in partnership with governments, developer communities, learning institutions and students, to empower these groups to achieve their ICT objectives. The company recently launched local versions of Google Maps and StreetView in Kenya and South Africa.

"PR is going to form a critical element of driving Google's business in Africa," said Stefano Hesse, Google Africa's head of corporate communications and public policy. "africapractice is perfectly positioned to work with a multi-national organisation like Google, with in-depth knowledge of the local markets, coupled with the international perspective and quality of service that we also demand."

"Google is a fantastic brand, bringing in elements of technology, marketing, consumer and business strategy," said Marcus Courage, MD of africapractice. "Google has a global mission and vision, to make the world's information accessible to all. In Africa this is a huge element in driving innovation and growth, which can stimulate socio-economic development. It aligns well with our vision to increase informed investment into Africa and to encourage and facilitate responsible business."

The Google Africa account will be managed locally by teams in the six countries so that country-specific needs are addressed, with strategic direction from South Africa and support from Kenya and London.