All the 2019 SABRE Awards Africa winners
All the 2019 Africa SABRE winners:
THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE
COMPANY OF THE YEAR
WINNER: Company of the Year — MTN Ghana with Touchpoint Magna Carta
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING
WINNER: Find Your Beautiful — Darling Nigeria with LSF|PR
CERTIFICATE OF EXCELLENCE:
Launch of Direct Flight From Nairobi to New York — Kenya Airways with Ogilvy PR - Kenya
M&N Brands - telling the story correctly, to achieve the desired strategic outcomes — M&N Brands with Avatar PR
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
WINNER: Viceroy vs Capitec Bank - Capitec Bank with Atmosphere Communications and Capitec Internal Communications Team, South Africa
CERTIFICATE OF EXCELLENCE:
Illovo Sugar Africa_ Perception Audit — Illovo Sugar Africa with Instinctif Partners
Superior Achievement — MTN Ghana with Touchpoint Magna Carta
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN RESEARCH AND PLANNING
WINNER: Brands in Motion—WE Communications
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION
WINNER: Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters
GOLD SABRE AWARDS FOR PUBLIC RELATIONS CAMPAIGNS
GEOGRAPHIC CATEGORIES
NORTHERN AFRICA
WINNER: Careem - Morocco Content Calendar — Careem
CERTIFICATE OF EXCELLENCE:
Cybersecurity, in search of HR attractiveness in Morocco — KASPERSKY LAB
Launch of Hydro Boost Range in Morocco — Johnson & Johnson
Launch of Spark 2 — Tecno Mobile with D1 Maroc BCW
Samsung Launch of the new flagship S series (Star) — Samsung with D1 Maroc BCW
WESTERN AFRICA
WINNER: She Will Connect — Intel with WE Communications
CERTIFICATE OF EXCELLENCE:
CBN Not on Fire, WhatsApp to the Rescue — Central Bank of Nigeria with Image Merchants Promotion Limited
MTN Ghana IPO — MTN Ghana with Touchpoint Magna Carta
MTN Ghana Reputation Management — MTN Ghana with Touchpoint Magna Carta
Homecoming — BWL Agency
EASTERN AFRICA
WINNER: MonnBienKale — Nestlé with Blast Burson Cohn & Wolfe
CERTIFICATE OF EXCELLENCE:
Chapa Dimba Na Safaricom — Safaricom plc with Ogilvy Public Relations Kenya
MultiChoice Talent Factory — MultiChoice Kenya with Engage Burson Cohn & Wolfe
NSSF National Blood Donation Drive — National Social Security Fund (NSSF) - Uganda with Corporate Image Ltd
NSSF Go Mobile App Digital Campaign — National Social Security Fund (NSSF) - Uganda with Corporate Image
SOUTHERN AFRICA
WINNER: Fabric — Siemens with Atmosphere and the King James Group
CERTIFICATE OF EXCELLENCE:
Biggest BEE deal in Telco history — Vodacom with WE Communications
Carling Black Label - Soccer Song for Change — Ab InBev Africa with Ogilvy South Africa / Msports / indaHash
Pink Tax — Sanlam Personal Finance with Atmosphere Communications
Sage Summit Tour – Africa & Middle East 2017—Sage (Africa & Middle East region) with Idea Engineers
PRACTICE AREA CATEGORIES
BUSINESS-TO-BUSINESS MARKETING
WINNER: Cloud Africa — F5 with World Wide Worx & WE Communications
CAUSE-RELATED MARKETING
WINNER: Carling Black Label - Soccer Song for Change — Ab InBev Africa with Ogilvy South Africa / Msports / indaHash
CERTIFICATE OF EXCELLENCE:
Exxaro Statue for the visually impaired unveiling — Exxaro with Clockwork Media
That AMA.ZING app — The Zing Group with WE Communications
CORPORATE IMAGE
WINNER: NSSF Friends With Benefits Image Campaign — National Social Security Fund (NSSF) Uganda
CERTIFICATE OF EXCELLENCE:
Ford Media Plan Tour — Ford
Kosmos Innovation Center (Global and Ghana) — Kosmos Energy Ltd with Ogilvy Ghana
MUA - A Rebranding Journey — MUA with HKLM
P&G Citizenship 2025 CSR Initiative/ Reputation — P&G
CORPORATE SOCIAL RESPONSIBILITY
WINNER: MultiChoice Talent Factory — MultiChoice Kenya with Engage Burson Cohn & Wolfe
CERTIFICATE OF EXCELLENCE:
Cartoon Network’s PPG Awards — Turner Africa with BCW Africa
MTN Save a Life — MTN Ghana with Touchpoint Magna Carta
Sbonis' iDiski — Unilever - Shield Men with Edelman Africa
Transforming mindsets to limit plastic waste in our environment — Dow Packaging and Speciality Plastics with Hill+Knowlton Strategies South Africa
CRISIS/ISSUES MANAGEMENT
WINNER: The Cape Town Water Emergency: from crisis to opportunity — South Africa Tourism with Weber Shandwick
CERTIFICATE OF EXCELLENCE:
MTN Savannah Brokerage — MTN Ghana with Touchpoint Magna Carta
Sisal Launch Strategy in Morocco — Sisal
DIGITAL CAMPAIGN
WINNER: #ShaveToRemember — Philips with Ogilvy South Africa, Nelson Mandela Foundation
CERTIFICATE OF EXCELLENCE:
Exxaro Women in Mining — Exxaro with Clockwork Media
MTN Heroes of Change — MTN Ghana with Touchpoint Magna Carta
EMPLOYEE COMMUNICATIONS
WINNER: Fraud or Not? Fraud Awareness — Telkom with Edelman Africa
FINANCIAL COMMUNICATIONS
WINNER: Sage Budget Speech Campaign 2019 — Sage with Idea Engineers
CERTIFICATE OF EXCELLENCE:
Raising Levels of Financial Literacy Among Rwandans — International Finance Corporation with By Design Communications
Stanbic Bank Zambia Anakazi Banking Proposition — Stanbic Bank Zambia with Langmead & Baker Ltd
INTEGRATED MARKETING
WINNER: Ghanaians Against Child Abuse (GACA) — UNICEF and Government of Ghana with Ogilvy Ghana
CERTIFICATE OF EXCELLENCE:
#kenyatradeweek — Export Promotion Council, Kenya with Engage Burson Cohn & Wolfe
Copa Coca-Cola Africa Cup — Coca-Cola with Ogilvy Public Relations, Kenya
MARKETING TO CONSUMERS (NEW PRODUCT)
WINNER: Chapa Dimba Na Safaricom — Safaricom plc with Ogilvy Public Relations Kenya
CERTIFICATE OF EXCELLENCE:
Everyone deserves to dress well! — LC Waikiki with BCW Africa
Le Petit Marseillairs launch of a new range of shower gels — Le Petit Marseillairs
MARKETING TO CONSUMERS (EXISTING PRODUCT)
WINNER: Blaze by Safaricom — Safaricom plc with Ogilvy Public Relations Kenya
CERTIFICATE OF EXCELLENCE:
Miss Cadum Activation — Colgate Palmolive with D1Social
Stephane Plaza & Emmanuelle Rivassoux revisitent Place des Zaers — Akwa Immo Développement
MEDIA RELATIONS
WINNER: Sage rAInbow Campaign 2018 — Sage with Idea Engineers
CERTIFICATE OF EXCELLENCE:
Comic Con Africa 2018 — Comic Con with Edelman Africa
La Liga Future Players — La Liga with Clockwork Media
PUBLIC AFFAIRS/GOVERNMENT RELATIONS
WINNER: Pink Tax — Sanlam Personal Finance with Atmosphere Communications
PUBLIC EDUCATION
WINNER: Meet the man who hears colours — SAS with WE Communications
CERTIFICATE OF EXCELLENCE:
Cyber (in)security & Dubai Trust event — Microsoft MEA with WE Communications
Protecting the rights of the man on the street — Legal Practitioners Fidelity Fund with Hill+Knowlton Strategies South Africa
SOCIAL MEDIA CAMPAIGN
WINNER: Make a Meal of It — KFC with Ogilvy South Africa
CERTIFICATE OF EXCELLENCE:
Muesli Election 2018 — Tiger Brands - Jungle with Ogilvy South Africa
SPECIAL EVENT/SPONSORSHIP
WINNER: #kenyatradeweek — Export Promotion Council, Kenya with Engage Burson Cohn & Wolfe
CERTIFICATE OF EXCELLENCE:
Axe - Party of the Year — Unilever - Axe with Edelman Africa
La Liga KwaMahlobo Festive Games — La Liga with Clockwork Media
INDUSTRY SECTOR CATEGORIES
ASSOCIATIONS:
WINNER: Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters
CERTIFICATE OF EXCELLENCE:
Forum of Security and Critical Institutions in Niger State (FOSCIN) — Niger State with Image Merchants Promotion Limited
CONSUMER PRODUCTS/SERVICES
WINNER: Launch of Direct Flight from Nairobi to New York — Kenya Airways with Ogilvy Public Relations, Kenya
CERTIFICATE OF EXCELLENCE:
Huawei Y9 launch event Morocco — Huawei
FASHION & BEAUTY
WINNER: 100 Colours — Unilever - Dove with Edelman Africa
FINANCIAL & PROFESSIONAL SERVICES
WINNER: That AMA.ZING app — The Zing Group with WE Communications
CERTIFICATE OF EXCELLENCE:
The 10th IFSWF Annual Conference — ITHMAR Capital with D1 Maroc
FOOD & BEVERAGE
WINNER: Illovo Sugar Africa_ Perception Audit — Illovo Sugar Africa with Instinctif Partners
CERTIFICATE OF EXCELLENCE:
Coca-Cola World Cup Campaign (Ghana & Nigeria) — Coca-Cola West Africa Business Unit with Ogilvy Ghana
Zambian Breweries Smart Drinking Campaign — Zambian Breweries Plc with Langmead & Baker Ltd
INDUSTRIAL/MANUFACTURING
WINNER: Fabric — Siemens with Atmosphere and the King James Group
MEDIA, ARTS AND ENTERTAINMENT
WINNER: Homecoming — BWL Agency
CERTIFICATE OF EXCELLENCE:
Cartoon Network Creative Lab (CN Lab) — Turner Africa with BCW Africa
Cell C Inanda Africa Cup Polo Tournament — Inanda Club with Mason Show Management
Chief Daddy Movie — Ebony Life Media with LSF|PR
South African Film and Television Awards (SAFTAs) — National Film and Video Foundation with Mason Show Management
MINING & EXTRACTIVE INDUSTRIES
WINNER: Kosmos Innovation Center (Global and Ghana) — Kosmos Energy Ltd with Ogilvy Ghana
CERTIFICATE OF EXCELLENCE:
Exxaro Overall — Exxaro with Clockwork Media
Gold Fields 25TH Anniversary 2018 — Gold Fields Ghana Ltd with Ogilvy Ghana
NOT FOR PROFIT/CHARITIES
WINNER: The Africa Trade Forum — Rockefeller Foundation with Engage Burson Cohn & Wolfe, Kenya
PUBLIC SECTOR/GOVERNMENT
WINNER: NSSF Go Mobile App Digital Campaign — National Social Security Fund (NSSF) - Uganda with Corporate Image
CERTIFICATE OF EXCELLENCE:
NAF Bombards Boko Haram after Metele Attack — Nigerian Air Force NAF with Image Merchants Promotion Limited
NSSF - Daily Monitor Career Expo — National Social Security Fund (NSSF) - Uganda with Corporate Image
TECHNOLOGY
WINNER: Biggest BEE deal in Telco history — Vodacom with WE Communications
CERTIFICATE OF EXCELLENCE:
Facebook's Third Party Fact-Checking Programme — Chain Reactions Nigeria
Nokia Beach Party Radisson Blu - Djerba - Tunisia — Nokia
TRAVEL & LEISURE
WINNER: The most on-time airline in the world — FlySafair with WE Communications
CERTIFICATE OF EXCELLENCE:
The Good Life, On the Course, Off the Course — Randpark Golf Club with Livewired PR
