How to cut press conference costs in Africa

9 Oct 2014

According to the African Press Organisation (APO), 50% of budget dedicated to press conferences are usually allocated towards travel expenses and venue rentals. Venue costs also incur other unexpected extra costs such as beverages, audio sound equipment and most often, it is not unusual to be required to pay journalists' transportation fees and per diem for each. (video)

The organisation has released two videos on press conference services helping to deliver more for budgets: 1) Online press conference and 2) Interactive Webcast.

Over the past five years, APO's online press conferencing and interactive webcast solutions have reportedly been used by some of the world's largest companies, institutions and organisations; and have brought together hundreds of media worldwide.

"PR professionals are facing budget reductions, and therefore are unable to have face-time with journalists from all 54 African countries. Most African journalists cannot afford air tickets and accommodation to attend an international press conference. With online press conferencing and interactive webcast, journalists now can participate to a press conference without having to leave their desk! That is the reason why Online Press Conference and Interactive Webcast can save 50% of your costs when doing a press conference," says Nicolas Pompigne-Mognard, Founder and CEO of APO.

Cost and time-effective

Online press conferencing makes possible for a large number of journalists from different countries to participate in a press conference without travelling. It's cost and time-effective, climate friendly, and a unique way to disseminate messages across a large number of countries, in real-time.

Interactive webcast allows journalists based remotely to interact in a press conference held anywhere in the world. Not only journalists are able to attend the press conference in real-time, from any country and any computer connected to the internet, but they also are able to interact by asking questions.