Data, content and apps set to flourish in Africa

PRCA Africa's Internship Charter drives best practices across Africa’s PR Industry

The Digital Services Africa came to an end on 27 June 2103, in Johannesburg, South Africa after two days of intense debates on the opportunities offered by digital services on the continent. Digital services (including mobile data, content, apps, mobile money, mobile marketing) are creating new business models and partnerships in an ecosystem that is no longer dominated solely by mobile operators.

The relations between OTT players and telcos have evolved greatly in the last few years, but there is still work to do to ensure partnerships are working and that revenues are shared equitably. Representatives of all parts of the digital ecosystem shared their views in lively debates during the event: OTT/content players (Google, Iroking, Spinlet, Bozza), social media (Mxit, 2Go), operators (Orange), devices specialists (Nokia, Anabel Mobile), solutions providers (Spice Africa, Jinny Software, Intersec), app developers and more.

"From the debates we heard at Digital Services Africa this year, it is clear that what we're seeing now is only the beginning of what will be a great market. There is still a lot of work to ensure the digital market grows for the benefit of all - including customers. We are proud to be able to provide a forum where market stakeholders can get together, exchange ideas and build partnerships" says Julie Rey, from organisers Informa Telecoms & Media.

The event will return to Johannesburg, from 24-25 June 2014, co-located with MVNOs Africa. This will provide more opportunities to discuss new partnerships and models to deliver attractive services to African users.

For more, go to http://digitalafrica.comworldseries.com.