Get set for the .africa gold rush
South African Mike Silber, head of legal and commercial affairs at fibre operator Liquid Telecom, is a board member at ICANN. He says .africa presents a "really interesting opportunity for people on the continent to express their identity through something that is uniquely African".
Getting a .africa domain will by no means be essential for doing business in Africa, but many businesses will want to secure one because of the perceived prestige associated with having a distinctly African domain, Silber says.
But the creation of the new top-level domain will give companies pause for thought. Do they need to register .africa domains? What about cyber squatters purchasing their brands preemptively and holding them to ransom?
Read the full story on www.TechCentral.co.za.
Source: TechCentral
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About Craig Wilson
Craig Wilson is an ICT journalist and speaker based in Johannesburg. He is deputy editor at TechCentral, the South African source for technology news, reviews and opinion, and regularly provides insight into the technology industry for radio and television. Email him at az.oc.lartnechcet@giarc, follow @craigwilson on Twitter and connect on LinkedIn.
