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Google +1 over Facebook Like, and is it worth it?
Google's +1 service is akin to Facebook's "Like" system, but, unlike, well, Likes, it's applicable to the whole of the web - think of it as 'do-it-yourself SEO', and useful to any inbound marketing agency.
Admittedly, Facebook's influence is rapidly growing, with many sites now offering to 'connect using Facebook', but +1 is developed with the whole web in mind, rather than an added functionality.
It's a simple, lightweight idea, that could be completely overlooked, but at the same time, could be a massively useful tool if integrated into your digital marketing strategy.
+1 is essentially a public bookmarking feature, similar to Delicio.us or Pinboard, but embedded into a service that thousands will use, and thus brilliant for lead generation. The glorious thing is that it's tied to searches, so if someone were to find a site you've +1'd, chances are the site will be extremely relevant to their search, and clicking on it should be a simple choice.
Read the full article on www.memeburn.com.
Source: Memeburn
Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.
Go to: http://www.memeburn.comAbout Sookie Shuen
Sookie Shuen is a contributor on www.memeburn.com.
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