Admittedly, Facebook's influence is rapidly growing, with many sites now offering to 'connect using Facebook', but +1 is developed with the whole web in mind, rather than an added functionality.
It's a simple, lightweight idea, that could be completely overlooked, but at the same time, could be a massively useful tool if integrated into your digital marketing strategy.
+1 is essentially a public bookmarking feature, similar to Delicio.us or Pinboard, but embedded into a service that thousands will use, and thus brilliant for lead generation. The glorious thing is that it's tied to searches, so if someone were to find a site you've +1'd, chances are the site will be extremely relevant to their search, and clicking on it should be a simple choice.
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